“Small is beautiful !! Some people said that we should call it a ‘Buddha Car’, while others said that we should call it ‘Mamata’ or ‘ Despite Mamata’. We decided to call it as ‘NANO’. “
These were the words uttered by Ratan Tata in the launch of the most awaited ’Lakhtakia’ car by Tata Automobiles - NANO. “ A promise is a promise. And there is no compromise on quality and safety”- This simply draws love and respect to Ratan Tata. His unrelenting passion to prove what he promises, his desire to do something for common people, his confident in himself- all these factors counts to his greatness not only as a business tycoon but also as a common Indian man from his roots.
“This is the biggest thing I have ever done”. This statement clearly shows his satisfaction after lots of question marks on the successful completion of Nano Project. Though the cheapest car on earth will hit the market in Sept this year, a lot of fascination have already started in common people’s mind regarding the car. Some people believe that as far as the mileage and price is concern, it seriously meets their aspiration. Some people are still questioning on the safety issue.
But I do have believe on Tata, the most respected name in every household in India. Tata has always been up to expectation in their products and services .Think of any Industry in Tata group, they are the best in their field.
“ Improving the quality of life” . This tagline of Tata’s is indeed true. I seriously adore one aspect of Tata’s- its responsibility towards society. Every company always works for profit making. This is unequivocal. But keeping in mind the social aspect, only few companies can think of and have worked in practical. If I think of Indian perspective, I can only think of Tata.
I remember one incident when I visited my hometown around two years back ( I usually go home once in a year and this was my first visit after I started my corporate career). One layman asked me “ So where r u working now a days?”. I replied “ Uncle, TATA Consultancy Services(TCS)”. Before I could say something else about the company, he himself started with high acclamation in the name of Tata. His ignorance about TCS was justifiable ( He was thinking like I am working in Tata Truck company), but his respect towards the name TATA was seriously unbelievable. This small incident shows profound impact of Tata on common people.
When few years back Tata Indica came to market, everyone said it was the most successful midsized car launched by Tata and still people believe that. So I don’t think Tata will ever compromise safety and quality for price.
Nano will also make up to people’s expectation. “The biggest thing” done by Tata can never go unrecognized.
Hats Off to TATA!!
